The ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people, assets and overall brand equity.
Business resilience is about maintaining business operations in the face of unexpected disaster.
Business resilience begins with an understanding that workflows must be preserved in order for organizations to survive unexpected events. An often-overlooked challenge of business resilience planning is the human element, whereby individuals in a chaotic situation must be prepared and educated on how to respond accordingly.
With so many approaches to risk management and resilience management, it’s difficult to decide which approach and/or strategy to take.
Use this crisis situation to highlight preparedness
Take a timely look at your business continuity plan. Early employee communications should highlight key elements of the existing plan. This helps support the less tangible psychological and emotional needs of an organization by:
- Taking the pressure off leaders to act extemporaneously under pressure.
- Demonstrating forethought and competence.
- Conveying ongoing care for the well-being of your workplace and your community.
- Providing order during a time that feels chaotic.
Show your work
Demonstrating competence and expertise do wonders for building trust. Even in a fast-moving crisis, take the time to convene various stakeholders for their feedback. Document your decision-making. Ask people in your organization to be ambassadors by channeling information upstream and down. Be prepared to answer questions and explain your choices.
Emphasize passion over persuasion
During a crisis, we often get mired in detail. It is not uncommon to surround ourselves with technical experts and forget the power of human nature. Crises are not solved with reason and data alone. Recognize, your employees are first and foremost human. They have families and lives outside of work that are deeply important to them. By leading with empathy, you demonstrate dedication to employees as whole people.
The ramifications of crisis management, or more importantly mismanagement, last well beyond the end of a crisis. Employees, customers, partners, regulators, your community, are all watching carefully to see how you react to uncertainty.