Gone are the days when Content meant the posts a company adds on its blog to beautify their website. Today, content marketing includes a diverse set of content types and multiple channels to push them through. If you’re already using social media to advertise your business, then you are doing content marketing to some extent.
To innovate is to stay ahead of the curve and remain relevant, if not progressive. Innovation in itself stands for game-changing, disruptive developments like the iPhone, or Uber, or Netflix amongst others. Disruptive innovation is one thing, but how do smaller companies without major resources to invest make smart innovation decisions? Fortunately, innovation does not
When you hear the phrase “New Year’s Resolutions,” you probably think about losing weight, quitting smoking and vowing to enjoy life to the fullest. These are all very common personal New Year’s resolutions, but resolutions are not confined to our personal lives. You can also create impactful resolutions for your small business. A resolution, after